How to create a successful Product Roadmap (Part 2)

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Blog post | How to create a successful Product Roadmap (Part 2)

Crafting the most effective product roadmap

Having discussed the critical role that a roadmap plays in our previous blog, it's now time to delve into the process of creating a fruitful one. While there's no definitive way to craft an ideal roadmap, there are several key steps that can help you create a roadmap that's tailored to your specific needs and goals.A roadmap itself reflects how the team or multiple teams will rally together to achieve certain goals within a defined time frame. This depends on whether the features and functionalities align with the product vision and strategy. If a roadmap is to be effective, it needs to be flexible enough to evolve based on any changes triggered by the team. This is because the outcome should serve the end customer's requirements.

Points to consider before creating a product roadmap

Product Vision, Goals & Strategy

  • Establish a product vision and a product strategy for the product
  • Determine the goals to meet the product vision and strategy.
  • Create a prioritisation framework based on feasibility, customer needs, goals and product vision.

Product Scope

  • Understand customer needs and prioritise features based on those needs.
  • Define the project scope and timeline. This will help keep it on track.
  • List the product's features and functionalities.
  • Conduct market research and incorporate insights into the product roadmap. This will help the team understand customer needs and preferences, as well as market trends and competition.
  • Gather feedback from stakeholders.
  • Define epics and categorise features and tasks into epics.
  • Analyse user data and prioritise the features that will impact user satisfaction.


  • Establish timelines based on the product strategy.
  • Prioritise the backlog. This will ensure that the product roadmap is more organized so that you're building the most relevant features first.


  • Collaborate with cross-functional teams.
  • Make sure that the team aligns with what the metrics are and the methods to measure them.
  • Try to create a more visual product roadmap which is easy to understand and cogent.
  • Creating a product roadmap that is flexible and easy to modify would be a great way to work with ever-changing market conditions.
  • Make sure that the technical feasibility of the features and functionality is considered and aligned with the desired timeline and budget. The development team may need to be involved in this process.

10 Tips for creating your perfect product roadmap

1. Align with internal and external stakeholders more frequently

This will prevent gaps between the teams and prevent friction due to communication problems or ambiguous expectations, which prevents surprises for both teams.

2. Update changes to the product roadmap as and when required

Change is inevitable. Therefore, it is critical to change the roadmap based on requirements. This could be due to both internal and external factors such as changes in customer needs, market trends, changes in business direction etc

3. Using data to enhance the product roadmap

Be it customer information, market analytics or competitor analysis, all this information can be leveraged to enhance the roadmap. This will align with the product strategy.

4. Understanding the dependencies

The product roadmap may contain features and functionalities that have dependencies. To stay on top of them, it is critical to identify them as early as possible and mark them appropriately. In this way, all stakeholders can be informed well in advance and necessary actions can be taken.

5. Share status updates more frequently

The product roadmap is an ever-changing document, so it is imperative to keep stakeholders, especially customers, updated on any status changes to prevent unnecessary surprises that could negatively impact the product and product launch.

6. Ensure that the product roadmap is responsive

Because the product roadmap may change over time, it would be appropriate to keep it more responsive to accommodate changes. This will help the team align with the upcoming changes and take the necessary actions to avoid confusion.

7. Ask for feedback

It is critical to ask for feedback when creating a product roadmap. This is because it belongs to a team that consists of different stakeholders from top to bottom, including customer representation. Feedback helps to avoid assumptions that might be wrong and derived from unreliable data sources.

8. Remove unwanted details

It is wise to avoid details that confuse the team rather than helping them. With feedback and stakeholder involvement, unnecessary details can be avoided.

9. Define the legend map and stick to it

When the product roadmap becomes large especially if the roadmap is planned for more than 6 months, it is critical to keep the legend map accessible and easy to understand for all stakeholders which would help avoid unwanted confusion.

10. Keep it simple

Certainly one of the most significant, but also one of the most challenging. Creating a product roadmap for a product that has "n" number of features is not an easy task and attempting to make it as simple as possible is another complex process. Even though it might seem challenging, letting the product roadmap evolve with stakeholder feedback will create a simple and easy-to-understand document.

To sum up, creating a product roadmap demands careful planning and deliberation. By following the aforementioned steps, you can develop a prioritized roadmap that details the features and functionalities to be developed. By continuously reviewing and modifying the roadmap in response to changes in the market and customer feedback, you'll ensure that your product remains competitive and meets customer needs. This is to ensure that it aligns with your product vision and objectives, caters to customer needs, and stays competitive in the market. We as a product development studio utilize the potential of a well-informed and efficient product roadmap which makes it possible for us to deliver value to our customers while realizing our product vision and goals.